Real Fur to See Resurgence in Canada Amid Perception Shift: Opinion

“I’d rather go naked than wear fur.” A popular slogan from the 1990’s and early 2000’s. Celebrities such as Pamela Anderson, Olivia Munn, Steve-O, Pink, and many others posed nude in large scale campaigns in support of People for the Ethical Treatment of Animals (PETA). With this, we saw a large drop in fur sales. Major fashion labels including Versace, Gucci, Diane Von Furstenberg, and retailers such as Net-A-Porter have since ditched the fur.

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